The International Stars Taking Over the Hobby

In recent years, the sports card market has shifted from being primarily U.S.-centric to truly global, thanks to a new wave of international superstars. Soccer, basketball, and baseball have all seen explosive growth driven by athletes who resonate worldwide, and their rookie and insert cards have become some of the hottest commodities in collecting. Players like Cristiano Ronaldo, Lionel Messi, Shohei Ohtani, Victor Wembanyama, and Giannis Antetokounmpo aren’t just sports icons—they’re driving forces behind the hobby’s international surge.

Soccer, long considered a niche category in the U.S., has exploded thanks to global fandom and the growing accessibility of premium card products. The 2018 Panini Kaboom! Cristiano Ronaldo card, with its comic book-style artwork and limited print run, is a prime example. PSA 9 copies have sold for over $1,100, while raw versions bring around $1,000—numbers that rival top-tier basketball inserts. Messi’s 2014 Prizm World Cup cards and Kaboom! parallels are similarly sought after, establishing soccer as a permanent player in the modern card boom.

Baseball has seen a comparable transformation thanks to Shohei Ohtani, the Japanese two-way sensation whose cards have captivated collectors on both sides of the Pacific. His 2018 Bowman Chrome autographs have soared, with refractors and graded gems regularly hitting five-figure sales. Ohtani’s dual threat as a pitcher and hitter makes his cards not just collectible, but historically significant, as he represents a once-in-a-century talent commanding international attention.

Basketball, however, has been the true engine of the international wave. Giannis Antetokounmpo’s 2013 Prizm rookie cards have become staples of the modern market, with Gold parallels and low-numbered variants climbing into the mid-five figures. Luka Dončić, the Slovenian phenom, continues to break auction records with his National Treasures RPAs and Prizm parallels, driven by a European fan base that’s as passionate as the NBA’s stateside following. Most recently, Victor Wembanyama, the French prodigy, has captured global headlines, with his first-year Prizm and Kaboom! cards already trading for thousands as collectors speculate on his generational potential.

What unites these international stars is their ability to expand the hobby’s audience. Collectors in Europe, Asia, and beyond are not just buying cards—they’re engaging in breaks, chasing parallels, and building graded collections that rival those of veteran U.S. hobbyists. That influx of global demand has made these players’ rookie autos, inserts, and short prints among the most liquid and valuable in the entire market.

The visual appeal of modern cards, especially bold inserts like Kaboom! and Color Blast, has only amplified this phenomenon. These designs aren’t just collectibles; they’re pieces of pop culture art, appealing to fans who might never set foot in a card shop but want a statement piece for their wall or collection. For those fans, HobbyPrints offers premium posters of these iconic cards—from Ronaldo’s Kaboom! to Wembanyama’s first Prizm releases—bringing the thrill of international stardom into any home or office without the risk or cost of handling the real thing.

As the hobby continues to globalize, international stars will remain at the forefront of demand, driving the next generation of collectors and reshaping the market’s future. Whether it’s a Ronaldo Kaboom!, a Giannis Prizm Gold, or a Wembanyama rookie, these cards and their poster counterparts are more than collectibles—they’re global symbols of the hobby’s new era.

BACK TO TOP